What to do when an app idea strikes

I’m producing my first new app in nearly six years; Mojo : More than a Journal is a spin-off of the Gratitude app released in 2008. The idea didn’t lightning-bolt strike me but rather prodded at me for months through people I trust. In other words, you guys asked me overandoverandover for a new Gratitude app and I finally listened.

As the idea morphed from emails and conversations into images in my mind, my morning routine was also transposing my life. Naturally, I wanted to coalesce my morning routine into the new app. Meditating, journaling, reading, mantras, hydrating… the app expanded like a second trimester pregnant womb. With each new day, it grewandgrewandgrew. With it came the dizziness of feeling completely off course.

[btx_quote author=””]Rather than adding to an app idea, cut from it.[/btx_quote]

The universe had to slap this message across my face a few times before I paid attention to it. Which is rather embarrassing since it’s the first rule of my own book.

The first slap came in the form of failed partnership. The idea was so enormous, I simply had to find another passionate soul to bring it to life. Our initial hyper-optimism buoyed us whilst, oscillating between euphoria and despair, but eventually she happily disembarked from my Magic Mojo Bus.

Rather than scale down my idea, I asked another friend to jump onboard. And when that didn’t work, I tried to hire partners. And when that didn’t work (four times – yes, four), my ass finally woke up.

I paddled that boat upstream for nearly four months before I finally let go of the oars.

[btx_quote author=””]Focus on the why.[/btx_quote]

I was razor sharp on what the app would do and how it would do it. These glittery “USP’s” and “differentiating factors” were mapped out on white boards and journals, completely blinding me to why I was even creating this app in the first place. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s my purpose? What’s my cause? What’s my belief? Why does my app exist? Why do I get out of bed in the morning? And why should anyone care?

People don’t care about what we’re doing until they know why we’re doing it.

When we communicate your goals and values – not features, facts, benefits – we are talking to the part of our brains that are associated with feelings. Then we are connecting to our audience.

I’m creating Mojo because each of you are shockingly beautiful souls with tremendous creative power. You are already a masterpiece. You cannot be improved. You have only to come to it, to know it, to realize it. Recognizing your life’s best moments by recording them in an app is simply proof to yourself that you already have it all. Mojo is simply your reminder.

[btx_quote author=””]Make it easy.[/btx_quote]

When I finally came to that crossroad of focusing on why rather than what and how, Mojo started to come together like a perfectly choreographed dance. Unnecessary features dropped off like clumps of dried mud, revealing the ripest, juiciest most succulent app I could ever imagine. Talent surfaced. Ideas transpired. Opportunities knocked.

As a farm girl, I’ve been conditioned to believe that success is brutal hard work; rising at the crack of dawn, toiling in the fields to eventually enjoy the bountiful fruits of my labor. But my dear ancestors (and I bet yours too) only told us half of the story.

Struggle isn’t a notable badge earned on the path of to success. It’s a sign that I’m paddling upstream in a pile of my own manifested crap. Instead, I need to get my happy on and have fun. And I’m pretty sure that’s what my dear dad was doing up each day at the crack of dawn. I mean really, have you seen a sunrise lately? It’s breathtaking, instantly making you feel like a million bucks. Now that’s the key to success, my friend; bliss, pure bliss.

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